MEET THE TEAM

Learn who we are, what we do, and explore how each of us brings the Firm AF experience to life inside the studio and beyond.

  • Firm, cute Yorkshire Terrier, puppy sitting on a black table, indoors with purple and yellow lighting in the background.

    Firm The Yorkie

    MASCOT | COACH AF

    Our four-legged motivator who reminds everyone to stay loyal, move with energy, and show up every day.

    Follow Firm
  • Sonny, an Asian man, smiling with short dark hair, wearing a black tank top that says 'FIRM AF' and a gold chain, standing in FIRM AF fitness studio with workout equipment and purple lighting.

    Sonny Thai - FOUNDER

    HEAD COACH AF | PROGRAM DESIGN | VISION

    Creates and leads the signature Firm AF workouts that balance strength, rhythm, and endurance. Oversees operations.

    Meet Sonny
  • Carl, a black man, smiling in a black sleeveless shirt standing in FIRM AF fitness studio with exercise equipment and purple lighting in the background.

    Carl Hall - CO-FOUNDER

    COACH AF | STUDIO MAINTENANCE

    Teaches Firm AF classes with a focus on precision and control. Manages daily studio design and upkeep.

    Meet Carl
  • Jessica, a Latin woman, smiling with curly dark hair standing in a FIRM AF fitness studio with purple lighting and fitness equipment in the background.

    JESSICA CALLE

    SUBSTITUTE COACH AF

    Steps in to teach classes when Sonny or Carl is out, maintaining Firm AF’s structure and intensity.

    Meet Jess
  • Marz, a Latin woman, smiling, standing with arms crossed in a FIRM AF fitness studio with exercise equipment and purple lighting.

    MARZ AUDI

    MARKETING & ADMINISTRATIVE MANAGER

    Oversee marketing strategy and administrative operations to support brand growth, streamline systems, and ensure smooth day-to-day business operations.

    Contact Marz

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