Group of happy female athletes

ABOUT US

our Story

Running and training have always been my way to manage stress, push past limits, and feel unstoppable. I realized there wasn’t a fitness space in Hoboken that combined athletic-driven workouts, low-impact training, and a real sense of community—a place where you could work hard without the ego.

So I created Firm AF. A studio where workouts hit hard but smart, where strength and recovery go hand-in-hand, and where everyone—from first-timers to seasoned athletes—can feel confident, supported, and part of something bigger.

Firm AF is more than a studio; it’s a place to train, connect, and walk out stronger—inside and out.

Strength without ego

We lift each other up—literally and figuratively.

Our values

Smart training

Community First

Consistency & Progress

High results, low impact; train hard without hurting yourself.

We’re not just a studio; it’s a crew that motivates, encourages, and celebrates wins together.

Every class is designed to help members improve, stay accountable, and see real results.

Fun Meets Focus

We work hard, laugh harder, and make every session something to look forward to.

FAQs

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.