About us
Strength. Confidence. Community.
At Firm AF, we're more than a boutique fitness studio in Hoboken, New Jersey. We're a community built around strength, confidence, and movement that supports you for the long run.
Our strength-driven training and group fitness classes are designed to help you build strength, move with intention, and feel powerful in your own body.
OUR Story
With over 50 years of combined experience in fitness, we've learned that great training goes beyond sets and reps. It's about trust, connection, and helping people feel stronger inside and out.
Firm AF brings together our passion for purposeful training and genuine relationships, creating a community where everyone feels supported, celebrated, and at home.
Come for the workout. Stay for the family.
- Carl & Sonny
Our values
Strength without ego
We lift each other up, literally and figuratively.
TRAINING WITH PURPOSE
High results, low impact; train hard without hurting yourself.
Community First
We’re not just a studio; it’s a crew that motivates, encourages, and celebrates wins together.
PROGRESS OVER PERFECTION
Every class is designed to help members improve, stay accountable, and see real results.
Fun Meets Focus
We work hard, laugh harder, and make every session something to look forward to.
A Hoboken Fitness Community That Shows Up
What makes Firm AF special isn't just our workouts.
It's our people.
We're building a real fitness community in Hoboken where members encourage one another, celebrate progress, and connect through movement.
We want every person who walks through our doors to feel welcome, supported, and proud of what they're working toward.
